Don't Mind Rick
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Enterprise Social Media – The hidden treasure
For the Social Business Convention I did a presentation on the value of Enterprise Social Media. It shows a very clear way of calculating the benefits of enterprise social media. There are two different types of benefits mentioned in this slidedeck
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An easy way to keep your audience in or to grow and audience, is by being a gatekeeper. Of course that is attractive since the effort to get and keep your audience is relatively low, since people getting in is simple (there is just one way to use content: our product), getting out is really hard (since again: only your product allows access to the content).
Facebook is introducing Timeline for Brand pages in the upcoming few weeks. Of course this is in basis about unifying the complete Facebook experience. Though I would say it is more than that. Timeline will make a killing in brands. It is the emperor’s new clothes, though instead of an emperor walking around naked we now see brands being exposed.
There is a lot to do about f-commerce lately, especially the closing down of some Facebook storefronts of big retailers. Of course there are people telling that commerce on Facebook doesn’t work (and of course never will work in their views) because Facebook is different and without understanding their own comments, they hit the nail on the head:
Having people participating on your online (social) platform is something that requires often a lot of hard work and careful planning and design. One of the basic things to help people to participate is to make things really easy to start with. So make it easy to sign up, and once signed up, make it easy to login.
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