The unintended consequences of innovations

In the slums of the future, virtual reality junkies satisfy their violent impulses in online entertainment. An expert player discovers that the line between games and reality is starting to fade away. When technology is an abstraction or becomes more hidden than…

Four Types of Conversion to Focus on

Focusing on conversions is always easier said than done. There are so many to focus on, so how do you pick the ones that are really important for you. One approach I use is to bucket conversion in four types (and of course as the good consultant I am, I made a quadrant for you to show how). One is not better than the other, you need them all four in the end. Though at least this gives me an indication on what is working and where gaps might be.

Responsive Design: There is More in Life than just Screen Size to Respond to

What we learn often with Responsive Web Design that it is all about the view port. However that is just one of the many contexts to respond to. Of course we need to make sure that content is fitting the window you use to view. Though there is more in life than the piece of glass you are looking through to view the web, the app or any other media you are viewing. For the sake of simplicity let’s focus on the Web in general for the rest of this article and let me provide with an overview of contexts you could be taking into account when building your solution.

Your Users Hate Your Navigation

Navigation is a skill that involves the determination of position and direction. However as easy the navigation in your car might be to determine your position and your direction, as difficult is the navigation on most websites.