Navigation is a skill that involves the determination of position and direction. However as easy the navigation in your car might be to determine your position and your direction, as difficult is the navigation on most websites.

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Why are customers reluctant to complete long forms with their details despite offering them discounts, but don’t blink an eye about sharing their whole life on Facebook? What advantage does Facebook have over your company? The answer is fairly simple: Facebook…
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There is big chance when you are reading this that you either are still on holiday, or that your holiday has just ended. Most likely, if you a decent amount of colleagues, you will find a couple of emails (or…
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Products need to have a soul today, they need to have a story. Otherwise these products are just commodities. Easy to reproduce, to fake and low in value. The story is the thing that sets them apart, though what is…
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In several countries McDonald’s is adding self-service modules (big touch screens) to it restaurants. Of course self-service isn’t spectaculair and new, there are complete chains of self-service restaurants on the globe. However it is interesting how McDonald’s is introducing these…
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I am not a big fan of the suggestion that everybody has to be to be on social media and fully understand social media before you can do anything with social media as a big enterprise. Basically it is a…
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Humans account for less than 40% of all web traffic. Which means that there are more robot ‘eyes’ watching your website than humans are browsing it, clicking it and touching the web interface you have created. Why bother about robots…
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For a while I have tried to figure out what I can do with Twitter, to be honest I am trying to figure it since I joined Twitter more than 5 years ago. Now I finally found a way that…
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Holidays are nearing (or for some of you holidays is already there). I wanted to share with you how you could make sure you are super charged after your holidays. Or maybe I should nuance this already a bit, let…
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Even though we assume we are great multi-taskers: we aren’t. We cannot read one thing and at the same time process something else with our brains. We can do only one thing well, therefore I removed everything that was distraction so you only can do one thing: reading the article. I don’t need you to read something about me, see the latest articles or start with sharing before you finished the article. To be honest, I don’t want you to do anything else than just reading the article an experience the serenity of scrolling instead of the aggression of clicks.

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