Numbers don’t count

So what do these numbers tell us? Actually not much, it shows how many accounts there are on Facebook or how many apps there in the app store, however they doesn't say a thing about the value of these numbers or even the relevancy for you. Still it seems, we like these numbers very much. They are big numbers and we often associate these numbers with success. Maybe that is the reason that people often use the same empty, non relevant numbers in their KPI for social media campaigns.

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Conversation Intelligence – What are your customers talking about online

Companies should not invest in monitoring tooling when everything they do with it, is just faking engagement. Since what normally happens is that this becomes so "customer service" oriented that people forget the true power of listening and engaging with your customers, partners, and employees.

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