A lot of people seemed to be shocked that Google is advertising for their browser, Chrome. Even in the small town I live in (Spijkenisse) there is a multitude of bill boards which are promoting Google Chrome. However this is the only way to gain market share in a market in which people don't care about your product.
Clay Shirky said once that it wasn't information overload, but filter failure. Although he is right, I think there is even an bigger issue than just failing filters. It is the endless need of people nowadays to consume more data. Since we have the tools to select, to store and archive all the data we want, we just do that. I don't how many people I talked with last year about the enormous pile of links, webpages, pdfs and other documents they were planning to read. When they ran into something: swoosh.... adding it to readitlater, instapaper, web2pdf or any other service you could think of to store it and to read it later (mainly: not reading it all anymore).
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