Get articles in your email as soon as these are published. Plus get other relevant Social Business content exclusively in your inbox.
If this is the behaviour you showcase then you train your customer that if they whine more, they get more. It shows that your processes are very random and that you have to appeal.
Web care is more a goal on itself than a mean to accomplish something in this case. Fashionistas in Web care just do stuff because it makes them looks good on the short term, not because it serves the business on the longer term.
Everybody wants to be better at what he is doing, therefore here are six tips you can implement right away to be better at Web care.