About Rick

I am the Head of Customer Experience for Roche Diagnostics for the region EMEA-LATAM. I love to delight our customers. It starts with understanding their needs and exploring with them what is driving them. By doing so, we can make changes to make their life better and easier.

🦕 What I did before this role
For the past 20 years, I have been involved in and delivered various projects and programs with strong human and digital components. I got the opportunity to do this in multiple industries: supply chain, finance, FMCG, public sector, aerospace, and healthcare. Before working full time, I swam full time and crossed the IJsselmeer in the Netherlands 3 times (~25km).

🧑‍🎤 What topics and teams got me excited
I lead teams of various compositions such as UX designers, data scientists, marketers, developers and CX strategists. Together, we worked on multiple topics such as supply chain optimisation and design, user research, marketing and media campaigns, web platform development, Customer Satisfaction Measurement, journey redesign, product design and organisational redesigns, we even made a TV show together.

❣️ Where I am the best version of myself
I thrive in environments that still need shaping entirely or need to be changed drastically. I leverage my creative design thinking experiences and strategic and critical thinking to navigate uncertainty and ambiguity. Though I always keep the customer in mind to generate genuine and sustainable value.

To be successful means that I can create something together with a team that leaves a lasting impression and is something that others can build further.