Return on Investment is a topic I often revisit. First of all because I think it is always important to be able to provide insights in the value (Return) of Digital. Second of all since I prefer to find the simplest way for myself to discuss Return on Investment (ROI). The Basics of ROI are […]
Quartz has released it’s first news app for the iPhone. That in itself is not spectaculair, almost everybody creates apps nowadays especially news organisations. However the concept that Quartz uses is unique. Though it is not the current state of the app that gets me excited it is the next state. Quartz for iPhone has […]
In ~2 years, summon should work anywhere connected by land & not blocked by borders, eg you’re in LA and the car is in NY — Elon Musk (@elonmusk) January 10, 2016 Self driving cars are not enough anymore, or at least that might be the line of thinking within Tesla. Why have car drive […]
In the slums of the future, virtual reality junkies satisfy their violent impulses in online entertainment. An expert player discovers that the line between games and reality is starting to fade away. When technology is an abstraction or becomes more hidden than there can be unintended consequences. It is too easy to say that things as shown […]
Content Blocking killed the ad supported business model and even though it gets some companies in trouble. It will spur innovation and business model reinvention for content publishers. If your visitors can block whatever they want (or better phrased: whatever they don’t want), what is the thing you have to offer that is worth their […]
Getting people to embrace digital, whether these are your customers or your employees is a very difficult thing to do. At least when you focus on continuous movements. It is easy to get someone to move once, just nudge them. However do you want to nudge people over and over again to ensure they don’t stop […]
Focusing on conversions is always easier said than done. There are so many to focus on, so how do you pick the ones that are really important for you. One approach I use is to bucket conversion in four types (and of course as the good consultant I am, I made a quadrant for you to show how). One is not better than the other, you need them all four in the end. Though at least this gives me an indication on what is working and where gaps might be.
What we learn often with Responsive Web Design that it is all about the view port. However that is just one of the many contexts to respond to. Of course we need to make sure that content is fitting the window you use to view. Though there is more in life than the piece of glass you are looking through to view the web, the app or any other media you are viewing. For the sake of simplicity let’s focus on the Web in general for the rest of this article and let me provide with an overview of contexts you could be taking into account when building your solution.
Navigation is a skill that involves the determination of position and direction. However as easy the navigation in your car might be to determine your position and your direction, as difficult is the navigation on most websites.
Why are customers reluctant to complete long forms with their details despite offering them discounts, but don’t blink an eye about sharing their whole life on Facebook? What advantage does Facebook have over your company? The answer is fairly simple: Facebook doesn’t ask for much. It never does. It does, however, ask little questions often. Small […]