Don’t Tell a Story, Make the Story

Products need to have a soul today, they need to have a story. Otherwise these products are just commodities. Easy to reproduce, to fake and low in value. The story is the thing that sets them apart, though what is often more important is the story on the story itself. Thin line between a story […]

Self-service is the predecessor of Drone Delivery: McDonald’s

In several countries McDonald’s is adding self-service modules (big touch screens) to it restaurants. Of course self-service isn’t spectaculair and new, there are complete chains of self-service restaurants on the globe. However it is interesting how McDonald’s is introducing these additional screens, and what might be more interesting in the next steps. Introduce new technology […]

60% of the visitors of your Website are not human, now what?

Humans account for less than 40% of all web traffic. Which means that there are more robot ‘eyes’ watching your website than humans are browsing it, clicking it and touching the web interface you have created. Why bother about robots and semantic markup? Practical example: if Google (or any other search engine) cannot read your […]

Create a Zen of Flow

Even though we assume we are great multi-taskers: we aren’t. We cannot read one thing and at the same time process something else with our brains. We can do only one thing well, therefore I removed everything that was distraction so you only can do one thing: reading the article. I don’t need you to read something about me, see the latest articles or start with sharing before you finished the article. To be honest, I don’t want you to do anything else than just reading the article an experience the serenity of scrolling instead of the aggression of clicks.

Success is Not a Number, it is Perspective

There are three kinds of lies: lies, damned lies, and statistics – Mark Twain (and others) Numbers on itself never tell a story, it is the perspective they are put in that tells the story. However in the end the story might be beautiful, though numbers always have a certain truth in them. One side […]

Why You Need to Develop that Scarce Skill

The digitisation of our world creates a huge shift in how we do our jobs. The shift is even so big that some of the jobs we do will be completely commoditized and replaced by digital solutions. For a long time we assumed that craftsman were just fine, since working with your hands is enormously […]