This article was first published on CIO of the Future Social Business is not just changing what the marketing department worries about. It’s changing how we run our businesses, and changing what we consider to be a well-managed business. Social Business can make your business more flexible, more agile, more open, and more future proof […]
What is holding you back in creating your Web care activities into a money machine? You have the latest tools, you have a team, however still you are not living up to your expectations or even worse: to the expectations of the people who give you the budget for your work.
Not doing Web care isn’t just an archetype, creating an ecosystem in which people do the Web care for you might create the best starting point for creating a successful social business.
Automation in social media and for Web care in particular has been always been a sensitive topic. Some might say it removes any for authenticity and that it is a sin to even think about it
We shouldn’t see Facebook, or in general the Web, as a book which has a beginning and end and should be read so. The days that we could read the Web completely and check every new website is almost twenty years ago.Not reading is not a sign of disinterest not reading is basically the art of sharing your attention wisely on the things that matter most.
Strongly process oriented and highly risk averse. It is all about following the process itself and make sure it is completely compliant, user experience is not important: the process is king.
Performance is an art, so is being a performer in web care. It is difficult to strike the balance between spotlights and business value.
If this is the behaviour you showcase then you train your customer that if they whine more, they get more. It shows that your processes are very random and that you have to appeal.
Web care is more a goal on itself than a mean to accomplish something in this case. Fashionistas in Web care just do stuff because it makes them looks good on the short term, not because it serves the business on the longer term.
Everybody wants to be better at what he is doing, therefore here are six tips you can implement right away to be better at Web care.