Self-service is the predecessor of Drone Delivery: McDonald’s

In several countries McDonald’s is adding self-service modules (big touch screens) to it restaurants. Of course self-service isn’t spectaculair and new, there are complete chains of self-service restaurants on the globe. However it is interesting how McDonald’s is introducing these additional screens, and what might be more interesting in the next steps. Introduce new technology […]

Success is Not a Number, it is Perspective

There are three kinds of lies: lies, damned lies, and statistics – Mark Twain (and others) Numbers on itself never tell a story, it is the perspective they are put in that tells the story. However in the end the story might be beautiful, though numbers always have a certain truth in them. One side […]

Social Business Needs Social IT

This article was first published on CIO of the Future Social Business is not just changing what the marketing department worries about. It’s changing how we run our businesses, and changing what we consider to be a well-managed business. Social Business can make your business more flexible, more agile, more open, and more future proof […]

7 Common Pitfalls of Web care

What is holding you back in creating your Web care activities into a money machine? You have the latest tools, you have a team, however still you are not living up to your expectations or even worse: to the expectations of the people who give you the budget for your work.