If you haven’t done so already, there is no reason to invest big time in starting up a corporate social media channel. Of course, it is a hygiene measure to have a corporate social media account though will this be your tactic that makes the biggest impact? I don’t think so. There are groups of […]
Why are customers reluctant to complete long forms with their details despite offering them discounts, but don’t blink an eye about sharing their whole life on Facebook? What advantage does Facebook have over your company? The answer is fairly simple: Facebook doesn’t ask for much. It never does. It does, however, ask little questions often. Small […]
In several countries McDonald’s is adding self-service modules (big touch screens) to it restaurants. Of course self-service isn’t spectaculair and new, there are complete chains of self-service restaurants on the globe. However it is interesting how McDonald’s is introducing these additional screens, and what might be more interesting in the next steps. Introduce new technology […]
I am not a big fan of the suggestion that everybody has to be to be on social media and fully understand social media before you can do anything with social media as a big enterprise. Basically it is a big lie, since how many within the enterprise really understand the inner workings or your […]
For a while I have tried to figure out what I can do with Twitter, to be honest I am trying to figure it since I joined Twitter more than 5 years ago. Now I finally found a way that provides me with more value and makes me more productive by saving time. Let me explain […]
There are three kinds of lies: lies, damned lies, and statistics – Mark Twain (and others) Numbers on itself never tell a story, it is the perspective they are put in that tells the story. However in the end the story might be beautiful, though numbers always have a certain truth in them. One side […]
This article was first published on CIO of the Future Social Business is not just changing what the marketing department worries about. It’s changing how we run our businesses, and changing what we consider to be a well-managed business. Social Business can make your business more flexible, more agile, more open, and more future proof […]
What is holding you back in creating your Web care activities into a money machine? You have the latest tools, you have a team, however still you are not living up to your expectations or even worse: to the expectations of the people who give you the budget for your work.
Not doing Web care isn’t just an archetype, creating an ecosystem in which people do the Web care for you might create the best starting point for creating a successful social business.
Automation in social media and for Web care in particular has been always been a sensitive topic. Some might say it removes any for authenticity and that it is a sin to even think about it