For a while I have tried to figure out what I can do with Twitter, to be honest I am trying to figure it since I joined Twitter more than 5 years ago. Now I finally found a way that provides me with more value and makes me more productive by saving time. Let me explain me what I am doing now.
Always start with an experiment
First all you should pay to much attention to what other people think about what you do on Twitter. Since if you do, your experiments are likely not reaching the outcome you were hoping for, unless you are striving for mediocrity.
Pick a metric to improve
When you are experimenting you have to pick a metric you would like to influence. For example to gain more followers (tried it, reached the number though the experience isn’t worth it) or try to increase the number of messages you post (tried and succeeded at that one as well, even got a nice peak in engagement). However given that Twitter has become more crowded and the impact of single tweet has decreased for me, and what I hear it happens to others too (just anecdotally, haven’t seen the data). Therefore it is not interesting for me to focus on direct Twitter metrics anymore, so I decided to go for an indirect one.
Content discovery the other way around
My indirect metric is time saved. Since my issue is that, just as many of you are experiencing, I have only limited time to spend on each activity. Therefore I wanted to save time on discovering great content. I took the following steps to do this: 1. I downloaded the new app ‘Daily’ from Buffer that provides daily content suggestions. 2. I changed my schedule on buffer to make sure I could schedule more messages daily. 3. I go through ‘Daily’ for five minutes and schedule somewhere between 50-70 messages. Just by pressing the green button, without screening the messages. 4. At the end of the day I check which messages got the same traction and those are the articles I will be reading.
Winning with two filters
I trust Buffer to offer me brilliant content, though I only want to read the best of the best provided by them. To filter that out I use my network on Twitter :). This way I only have to spend 5 minutes each day to get to the content that really matters to me by combining two very powerful sources of recommendations: my followers and Buffer.