links for 2009-06-12

Pepsi has included a Twitter tag on the can of its newest line of bubbly drinks Pepsi Raw, asking consumers to log-on to the microblogging website and share their thoughts on the soda in 140 characters or less.

Having all this info about the future of social media is great – I get to slice and dice it in multiple ways. Going back to the idea of there being three different types of driver – predetermined, uncertain and wildcard – I’ve split everything into those three types, and then tried to see which are the most relevant when it comes to the development of social technology and how third sector organisations might use it.

Rails app for tracking trends in server logs – powered by the Cloudera Hadoop Distribution on EC2

An intelligent, mobile-phone-based social network is being tested by researchers at Hewlett Packard.

I want visualization to be less a part of a specific application that I go to and to be more of a natural extension to the computer itself, available from everywhere. I want visualization to an ambient experience.