links for 2009-06-29

It’s time to move on from Gen Y. Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.

ON Aug. 1, Nick Starr, a 27-year-old computer consultant from Tampa, Fla., was tapping text messages into his cellphone, telling hundreds of his virtual friends about his day.

Mr. Starr was using Twitter, a relatively new program that allows its mostly young members to post “miniblogs” — running diaries about the mundane details of their lives, in entries of barely two sentences.