links for 2009-07-22

It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote “get it“. I thought I would focus on one, Dairy Queen.

A study has found that revenue, gross margins and profits correlate nicely with companies that are the most engaged with social media. Should you build a portfolio around these highly engaged social media friendly brands? Probably not.