links for 2009-10-02

Google Wave is one of the most-hyped new product launches in recent memory, but now that thousands of lucky people are getting to try it out – early reactions are mixed. If the hard-core geeks aren't sure if they like it, that could spell serious trouble for mainstream adoption.

Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company. Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45 percent and seniors surging upwards 67 percent in July. While men continue to make up a larger portion of mobile Web users versus women, comprising 53 percent of the audience in July, the growth of female visitors outpaced the growth of male visitors during the month, with women increasing 43 percent YOY as compared to a 26 percent growth among men.

Amid the growing importance of social networking sites in corporate hiring process, as much as 70 per cent of students are not in favour
of companies using sites like Twitter or Facebook to offer them jobs, a survey says.

Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.

As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.