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When Scott Monty from Ford or Richard from Dell make a mistake, they correct it. People respond, trust is earned, the brand is protected and everyone moves on.
When Motrin, Wal-mart, Target, Hasbro, Ticketmaster or any other brand make a mistake in social media, credibility is lost. Consumers lose trust and the offending brand becomes a slide in one of the countless number of PowerPoint decks detailing what *not* to do.
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Censorship has never been popular with American citizens. Unfortunately, censorship is very popular with American corporations.
Whether to keep you from wasting your time checking Facebook or to curb potential infiltration by viruses, most corporate networks impose some level of censorship on the sites employees can visit or even the protocols they can use. The situation is even worse for those outside the U.S. Many countries outright ban certain sites and others provide only limited access to sites hosted outside the country.
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Created by Branden Hall & Joshua Davis, HYPE is a creative coding framework built on top of ActionScript 3. A major goal of HYPE is to allow newcomers to Flash and ActionScript to creatively play and express themselves while they are learning how to program.


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