I got an automated email from GoDaddy.com to be more precize from Bob Parsons, the CEO and Founder from GoDaddy.com. It was not unique I received this mail, since it went out to all customers using their wordpress hosting plan. However instead of that it was just a marketing thing, Bob become a real person to me in the way the email was signed:
Normally these things are just signed by a simple autograph and a meaningless name. However now it gave me the opportunity to connect with Bob on Twitter. And the good thing is: Bob is on Twitter, for real. It is not a marketing account, it is Bob. And that makes communication more real and credible than the normal standardized mailings.