There is big chance when you are reading this that you either are still on holiday, or that your holiday has just ended. Most likely, if you a decent amount of colleagues, you will find a couple of emails (or…
Products need to have a soul today, they need to have a story. Otherwise these products are just commodities. Easy to reproduce, to fake and low in value. The story is the thing that sets them apart, though what is often more important is the story on the story itself.
Thin line between a story and a lie
Everybody can tell a story, however some stories end up to be lies, instead of being authentic stories. Therefore it is sometimes more important to share the story about your story (this could become an Inception like blog post) that proves the authenticity of your story.
How Bentley does it
Of course Bentley creates stories about their new cars (see their ad at the end of this article, but please read the other paragraphs first). However this small commercial is not about their car, it is about the thoughts that have been put into the design with small quotes such as:
- The car interior is a living space
- You have to be able to adapt to the mood of the person
- Design can be achieved by smells and touches
- Can we liberate the user from carrying technology
All in all it is about making a brilliant experience that showcases that you can use your technology in their technology in the most convenient way possible.
Bentley’s story behind the story
In the last-minute of the clip they show how this complete commercial was recorded with an iPhone5S and an iPad air and the commercial was edited using the iPad on the backseat of the Bentley. If they can shoot a complete commercial using the stuff you normally have in your pockets / suitcase, edit in the Bentley, they show that basically everything you want to do is possible with this car. Just bring your own technology, sit on the backseat and relax.
Some stories work just better when you lift the curtain a little, since it shows what really happens. Bentley shows elegance, not just in telling their story, but in showing how their story is being told.
Holidays are nearing (or for some of you holidays is already there). I wanted to share with you how you could make sure you are super charged after your holidays. Or maybe I should nuance this already a bit, let…
The digitisation of our world creates a huge shift in how we do our jobs. The shift is even so big that some of the jobs we do will be completely commoditized and replaced by digital solutions. For a long…
Spending hours on end with a bunch of people talking about stuff, without actually doing anything and making any impact. That activity is an enterprise killer, that activity is what we know by the term of “the meeting”.
Just after I got a cable internet connection at home which allowed me be online 24/7 I learned to code. Before I really learned to code I used to maintain a website on Geocities (it was the late nineties after all) with immense animated GIFs (created with Xara3d) created with Frontpage Express. However at a moment in time it didn’t fit my needs any more, I wanted to do more. So I went to a bookstore and bought this small book. It promised me I could hand code my own website within 20 minutes. It was my first experience with building real stuff for the web and discovering how to make things really work.
Last year was a great year in numerous ways for me. Also because I had the opportunity to see a lot of new products being demoed to me (if you would like to provide me with a demo, read more about how you could pitch me here). However in many demos there were still some poor excuses which were more a showcase of lack of skills than a real excuses. Therefore a small list of three excuses you cannot come up with any more.
The last few weeks I have been travelling quite a bit. And besides manic roaming costs, hotels charging more for wifi than they do for the room, extremely slow wifi connections in general, there is something else that was bothering…
Ok news finally broke: Yammer is bought by Microsoft for $1.2bn. After the close of the deal, Microsoft will continue to invest in Yammer’s freemium, stand-alone service, and the team will remain under David Sacks’ direction within the Microsoft Office Division. Now what’s next with this acquisition, what are the changes we will see in the next few months and in what areas will Yammer put itself (or be put by Microsoft).
During my last holiday I disabled all my notification on my iOS devices, plus what was even better, we didn’t have any wi-fi during the holidays, so it became a complete disconnected holiday. Basically it showed me that being disconnected is a good thing, especially since there was not so much demand for my attention by my phone.