Imperial Leisure just launched their campaign with Cheryl Cole on Facebook. This is a campaign that combines old with new media: by checking in with Facebook places on billboards of Cheryl Cole you may win tickets for X-factor.

Of course this is a nice new way of promoting content. Since before you can win the prizes, you first have to install the specific check-in application on your Facebook. Every app you use, is shared to your friends and every check in on Facebook will be shared with your friends as well, with the potential of creating a viral loop. Continue reading →