I have removed almost everything from my site, my wife warned me that I would end up with a plain text file if I would push it any further. Maybe that is even a better idea: no distraction. Though I would miss the structure that font-sizes are offering in headers. The reason for removing almost everything is because every click is a distraction. Scrolling doesn’t interfere with what you are doing, a click is deliberate friction, it is a moment for somebody to get distracted.
Driven to distraction
Even though we assume we are great multi-taskers: we aren’t. We cannot read one thing and at the same time process something else with our brains. We can do only one thing well, therefore I removed everything that was distraction so you only can do one thing: reading the article. I don’t need you to read something about me, see the latest articles or start with sharing before you finished the article. To be honest, I don’t want you to do anything else than just reading the article an experience the serenity of scrolling instead of the aggression of clicks.
Each click is a dilemma, scroll is flow
A click is deliberate action and therefore a distraction. At the moment you are on the page, you have to move your cursor on top of the link and press or tap a button. It is breaking your flow, since it forces you to do many things which creates this single dilemma: will I continue reading the article, will I go somewhere else, shall I preload something else for later reading, or will go and play Angry Birds. With scrolling there is none of this friction. Basically you are reading the article and to keep reading you have to move your screen, just like you need to turn a page. You don’t decide if you want to do the action, you decide if you want to read on. The decision you have to make is more subconscious than clicking to go somewhere else.
Flow through content
So flow through content and remove any clicks. The easier you can make the consumption of the content, the more it will be consumed.
Remove the aggression of clicks and introduce the Zen of Flow.