Last month I noticed an interesting Tweet by Dave Winer about Jason Calacanis not being #1 on Twitter any more. After giving some thought I decided to respond to Dave that I wasn’t aware of the fact that Twitter was a competitive sport. Dave replied clearly, that Twitter is competitive, like everything is. He is right, Twitter is a competitive sport, however is there a way to become #1? Is the ranking based on followers, following, number of Tweets, number of Retweets, number of replies, a mixed of all those indicators.
For example this a graph created via Twittercounter:
This graph shows the number of followers Ron Tolido, Lee Provoost and I have at the moment of writing this blog. Is there way to say who is#1? Clearly Ron is number one in the most followers, however is he winning or is winning based on something harder to measure, such as attention? With Twitter and social media being a competitive sport it is hard to identify when you score (assuming that social media is a competitive game based on scoring) and when you are being scored at. One thing is very clear and that is if you are not participating, you are certainly not scoring and certainly not winning. It doesn’t mean that if you participate you will win, however it will mean that you have an opportunity to win.
Is your best good enough
While participating in social media you will win some, you will lose some and sometimes your best just isn’t good enough. However not participating at will definitely result in losing. Not only losing in social media, but also losing customers, losing business, losing market share, losing revenue and perhaps even losing your business in the end. You have to be in this game, otherwise you will definitively lose.