Business case or prototype

If you want to build the next Facebook (or a service that has Facebook’s reach), you don’t need to have millions of dollars, the only thing you need to have is some time and if you want to reach out to the public you can start for a few dollars with online hosting. It doesn’t require a big investment upfront to create a great idea. So are you still building business cases for months, spending a lot of money and time on paper without any tangible result, or are you starting to develop a working prototype? The prototype is cheaper to build and you are likely to be able to present your idea more tangible.

What you choose is up to you, however you can save more money than ever since it has never been so easy and so cheap to get a solution up and running and have access to 1.6 billion potential customers. Off course you still can build a business case, however with the same amount of time and money you have to use for your business case you are probably able to deliver a solid prototype which speaks for itself.