Is Apple still the same company as 25 years ago?

Short answer: yes it is. Read this quote from a review from John C. Dvorak on the release of the Macintosh in 1984:

San Francisco Examiner, John C. Dvorak, 19 Feb. 1984

The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh uses an experimental pointing device called a ‘mouse’. There is no evidence that people want to use these things. I dont want one of these new fangled devices.


There is no why

Apple still hasn’t put in the “why” in the equation. For example with the release of the iPhone 3G: no cut and paste available, no MMS available an no option to shoot video with your phone. All very basic functions, however Apple decided that it wasn’t necessary for you to have those features. As well as they decide which apps will make it to the appstore and which don’t. And for the apps that don’t, they put a bit of “why” in the equation, however most often it is “too confusion for our users since these features are also available in native apps”. Still no “why” on why it is too confusion for users..

However I guess we like to be told what we should and shouldn’t do, since Apple is still in business and is making good money on one of the most closed devices and platforms ever (the iPhone). We don’t mind, we will obey Apple, they know what’s good for us, especially on the iPhone.